Testing

Marketing Tip Monday: Thomas Edison failed 10,000 times before creating the first light bulb successfully. KFC’s Colonel Sanders was rejected 1009 times before selling his fried chicken recipe. Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. In advertising and marketing, failing is all part… Continue reading Testing

Deceptive Advertising

Marketing Tip Monday: To what extent are you bending the truth in your advertising? Chances are, if you are not sure whether your ad is factually supported, you should re-consider it. False/deceptive advertising is no joke! You don’t want to get into trouble because of accidental ignorance. Therefore, making yourself aware of the law is… Continue reading Deceptive Advertising

More Than Just Likes

Social media marketing is a tough pill for some companies to swallow, especially if they’re stuck in their old ways. They may be skeptical, believing the popular misconception that social media is unmeasurable. Unfortunately for them, social media marketing is a very true reality that will impact the future of any brand. Not only does… Continue reading More Than Just Likes