Newsletters

Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to… Continue reading Newsletters

Content Marketing

Marketing Tip Monday: Content marketing is a powerful form of gaining an audience. Blogging is a perfect example of this and will significantly help your website win the SEO (Search Engine Optimization) game! Technically, you are providing “free” info, but everyone loves freebies and you’re gaining followers/readers in the process who turn into clients when… Continue reading Content Marketing

Customer Reviews Matter!

Marketing Tip Monday: Online reviews have proven extremely helpful & improve the company’s  search engine optimization. 85% of customers check online reviews prior to a purchase and a Google search is usually the first method for finding information about any brand. In today’s modern society, customer reviews serve as virtual word-of-mouth recommendations. Reviews increase your… Continue reading Customer Reviews Matter!