Direct Mail

Marketing Tip Monday: A recent study found that direct mail achieves a 4.4% response rate, compared to .12% for email. Contrary to popular belief, it is a complete fallacy that direct mail is obsolete because of the growing impact of the internet. Many times in fact, direct mail has been 10 to 30 times higher… Continue reading Direct Mail

Focus on Retention

Marketing Tip Monday: 60-80% of customers who describe themselves as “satisfied” with a product or service do not go back to do more business with the company that initially caused this reaction, according to a study by Bain & Company. Sometimes, no matter how hard you try, customers don’t come back. Perhaps there is a… Continue reading Focus on Retention

More Than Just Likes

Social media marketing is a tough pill for some companies to swallow, especially if they’re stuck in their old ways. They may be skeptical, believing the popular misconception that social media is unmeasurable. Unfortunately for them, social media marketing is a very true reality that will impact the future of any brand. Not only does… Continue reading More Than Just Likes