Let’s Talk Names: Branding Your Law Firm

Lugenbuhl, Wheaton, Peck & Hubbard- say that five times fast. Now, try and repeat it back to yourself. I don’t know about you, but I have enough trouble remembering the names of new people I meet, much less a law firm with four very uncommon, long last names. Since the 19th century, naming law firms… Continue reading Let’s Talk Names: Branding Your Law Firm

Research, Research, Research!

Marketing Tip Monday: You can’t effectively sell or market your services without researching your competitors. You need to know what specifically you are up against in your industry in order to ensure your product/service is the most attractive option to your target audience. Knowledge is power!

Find Your Competitive Edge

Marketing Tip Monday: Sometimes beating the competition does not necessarily entail being more advanced in your field, but simply being different! Your company’s ability to be unique may very well be your competitive edge that sways the target audience to choose you over your competitors. Maybe your company provides your customers with a white-glove treatment… Continue reading Find Your Competitive Edge