Targeting At Its Finest

Advertisers and marketers, we live in the age of technology. Every day, new systems are being developed to automate processes and better target our marketing audiences. It seems like right when you get used to something, BAM, it changes again! Google’s latest update creates opportunities for advertisers to target YouTube users. With video being the… Continue reading Targeting At Its Finest

Cross-Media Marketing

With the variety of mediums available today, it is more important than ever to make sure there is a seamless flow between them when advertising your product or services. Consider cross-media marketing a major part of your general marketing strategy. About 67% of shoppers use more than one channel to make a purchase, so it… Continue reading Cross-Media Marketing

Color Palette

Marketing Tip Monday: Color is a major component of the first impression that people have of your brand. It sets up the feelings and mood that are attached to your brand, can contribute or take away from the look and feel and ultimately, establishes your brand in the subconsciousness of your consumers. Whether your brand… Continue reading Color Palette