Direct Mail

Marketing Tip Monday: A recent study found that direct mail achieves a 4.4% response rate, compared to .12% for email. Contrary to popular belief, it is a complete fallacy that direct mail is obsolete because of the growing impact of the internet. Many times in fact, direct mail has been 10 to 30 times higher… Continue reading Direct Mail

Press Releases

Marketing Tip Monday: Press releases are a wonderful tool for making important announcements to a large audience and are very much part of a successful strategy. At Amaniac Design we utilize the best practices when it comes to press release generation, and customize a list of publications to distribute your content to. With nearly 80… Continue reading Press Releases

Work Your Angles

Marketing Tip Monday: Working your advertising angles means two things in this case. The first is that you use multiple channels to reach to the same audience. If a customer sees your ad while scrolling through their Facebook feed and then finds you in a Google search, and then hears your name on the radio,… Continue reading Work Your Angles