Testing

Marketing Tip Monday: Thomas Edison failed 10,000 times before creating the first light bulb successfully. KFC’s Colonel Sanders was rejected 1009 times before selling his fried chicken recipe. Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. In advertising and marketing, failing is all part… Continue reading Testing

‘Tis The Season

As Spring wraps up, summer time is finally around the corner! Besides warm weather and tanned skin, the change in season brings a benefit to marketers. Different seasons bring different needs, so it is important to appeal to the needs of your consumers during the times they need it most. Take a look at your… Continue reading ‘Tis The Season

Coupons

Marketing Tip Monday: Do you have an e-commerce site for your business? Seeing that over 60% of consumers actively look for coupons, chances are, your consumers have definitely searched for one to apply to their purchase on your site. Coupons both in direct mail and in email campaigns get utilized! Not only do coupons entice… Continue reading Coupons