Follow Up!

Marketing Tip Monday: Many opportunities for recurring business are lost when companies fail to follow up. According to research, nurturing leads by staying in touch with customers during every step of the buyer’s journey, on average, results in 20% more sales opportunities than non-nurtured leads. These leads tend to result in purchases that are about… Continue reading Follow Up!

Customer Reviews Matter!

Marketing Tip Monday: Online reviews have proven extremely helpful & improve the company’s  search engine optimization. 85% of customers check online reviews prior to a purchase and a Google search is usually the first method for finding information about any brand. In today’s modern society, customer reviews serve as virtual word-of-mouth recommendations. Reviews increase your… Continue reading Customer Reviews Matter!