Growing Leads Through Social Media Segmentation

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy… Continue reading Growing Leads Through Social Media Segmentation

Repurposing Content

Marketing Tip Monday: Ever feel like your creativity to produce new content is at a standstill? Maybe you’ve covered so many topics, you’re having trouble sparking new ideas. If all else fails, re-purpose, re-purpose, re-purpose! Perhaps you touched on a topic in a blog article about something completely different. It’s totally fair game to take… Continue reading Repurposing Content

Platform Fluidity

Marketing Tip Monday: Think about what your thought process is when you decide to post content from your social media personal profile. If it’s a quick thought, you probably post to Twitter. If it’s an article or something more in-depth, chances are you probably post to Facebook. If it’s picture-centric, Instagram is probably your go-to.… Continue reading Platform Fluidity