Find Your Competitive Edge

Marketing Tip Monday: Sometimes beating the competition does not necessarily entail being more advanced in your field, but simply being different! Your company’s ability to be unique may very well be your competitive edge that sways the target audience to choose you over your competitors. Maybe your company provides your customers with a white-glove treatment… Continue reading Find Your Competitive Edge

Customer Reviews Matter!

Marketing Tip Monday: Online reviews have proven extremely helpful & improve the company’s  search engine optimization. 85% of customers check online reviews prior to a purchase and a Google search is usually the first method for finding information about any brand. In today’s modern society, customer reviews serve as virtual word-of-mouth recommendations. Reviews increase your… Continue reading Customer Reviews Matter!