Testing

Marketing Tip Monday: Thomas Edison failed 10,000 times before creating the first light bulb successfully. KFC’s Colonel Sanders was rejected 1009 times before selling his fried chicken recipe. Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. In advertising and marketing, failing is all part… Continue reading Testing

Deceptive Advertising

Marketing Tip Monday: To what extent are you bending the truth in your advertising? Chances are, if you are not sure whether your ad is factually supported, you should re-consider it. False/deceptive advertising is no joke! You don’t want to get into trouble because of accidental ignorance. Therefore, making yourself aware of the law is… Continue reading Deceptive Advertising

‘Tis The Season

As Spring wraps up, summer time is finally around the corner! Besides warm weather and tanned skin, the change in season brings a benefit to marketers. Different seasons bring different needs, so it is important to appeal to the needs of your consumers during the times they need it most. Take a look at your… Continue reading ‘Tis The Season