‘Tis The Season

As Spring wraps up, summer time is finally around the corner! Besides warm weather and tanned skin, the change in season brings a benefit to marketers. Different seasons bring different needs, so it is important to appeal to the needs of your consumers during the times they need it most. Take a look at your… Continue reading ‘Tis The Season

Subjects & Pre-Headers

Marketing Tip Monday: Do you engage in email marketing campaigns? How much thought do you put into your subject line and pre-header? A pre-header is used by your subscribers as a pre-screening tool. This means, if it is too gimmicky or sales-y, chances are your message will find a new home in the trash! Subject… Continue reading Subjects & Pre-Headers