Focus on Retention

Marketing Tip Monday: 60-80% of customers who describe themselves as “satisfied” with a product or service do not go back to do more business with the company that initially caused this reaction, according to a study by Bain & Company. Sometimes, no matter how hard you try, customers don’t come back. Perhaps there is a… Continue reading Focus on Retention

More Than Just Likes

Social media marketing is a tough pill for some companies to swallow, especially if they’re stuck in their old ways. They may be skeptical, believing the popular misconception that social media is unmeasurable. Unfortunately for them, social media marketing is a very true reality that will impact the future of any brand. Not only does… Continue reading More Than Just Likes

Protect Your Brand

Let us paint a picture for you. You’re the owner of Danny’s Delightful Donuts and you’ve been in business for 15 years. You’ve dedicated your life to building this brand and have so much to show for it. Even your tag line is recognizable by those who shop at your company. It’s finally started to… Continue reading Protect Your Brand