‘Tis The Season

As Spring wraps up, summer time is finally around the corner! Besides warm weather and tanned skin, the change in season brings a benefit to marketers. Different seasons bring different needs, so it is important to appeal to the needs of your consumers during the times they need it most. Take a look at your… Continue reading ‘Tis The Season


Marketing Tip Monday: Do you have an e-commerce site for your business? Seeing that over 60% of consumers actively look for coupons, chances are, your consumers have definitely searched for one to apply to their purchase on your site. Coupons both in direct mail and in email campaigns get utilized! Not only do coupons entice… Continue reading Coupons

Subjects & Pre-Headers

Marketing Tip Monday: Do you engage in email marketing campaigns? How much thought do you put into your subject line and pre-header? A pre-header is used by your subscribers as a pre-screening tool. This means, if it is too gimmicky or sales-y, chances are your message will find a new home in the trash! Subject… Continue reading Subjects & Pre-Headers