Google Changes to Affect Your Marketing

If you are a small business owner, it can be really daunting to tackle your own advertising on top everything else you have to do, but you probably do it anyway. If you are an advertising or marketing professional in today’s industry, you are most likely familiar with Google’s various advertising platforms that offer an… Continue reading Google Changes to Affect Your Marketing

Work Your Angles

Marketing Tip Monday: Working your advertising angles means two things in this case. The first is that you use multiple channels to reach to the same audience. If a customer sees your ad while scrolling through their Facebook feed and then finds you in a Google search, and then hears your name on the radio,… Continue reading Work Your Angles

Focus on Retention

Marketing Tip Monday: 60-80% of customers who describe themselves as “satisfied” with a product or service do not go back to do more business with the company that initially caused this reaction, according to a study by Bain & Company. Sometimes, no matter how hard you try, customers don’t come back. Perhaps there is a… Continue reading Focus on Retention