Lugenbuhl, Wheaton, Peck & Hubbard- say that five times fast. Now, try and repeat it back to yourself. I don’t know about you, but I have enough trouble remembering the names of new people I meet, much less a law firm with four very uncommon, long last names. Since the 19th century, naming law firms… Continue reading Let’s Talk Names: Branding Your Law Firm
Marketing Tip Monday: Strategize! When developing the plan, ask where you are now, survey the industry’s landscape, and pinpoint where you need to be. Seek for gaps to find your niche in your current field. List out the problems your product/service solves and how you can successfully market that! Then, consult with a thorough marketing… Continue reading Strategize!
Marketing Tip Monday: Identify the problem your business solves and make sure you are clearly communicating that. Don’t be vague. Be direct to narrow down your target audience. The more direct you are, the better chances you’ll have at successfully reaching potential consumers and converting them into actual consumers.