Written by Naomi Massave Berry, Attorney at Carlton Fields for the Women’s Chamber of Commerce of Miami-Dade County, Fall 2012 Amanda Koziar, the founder of Amaniac Design, is an artist with a strong business sense. Amanda comes from a family of commercial artists – her grandfather created maps to support the American World War II… Continue reading Spotlight on Amanda A. Koziar
Absolutely! The simple truth is that social media matters to businesses because it matters to consumers. There’s no doubt that social media and the Internet have changed the way we communicate, interact, and make consumer decisions. Social media, including Facebook, Twitter, YouTube and blogging, is currently the number one online activity, with the average consumer… Continue reading Does my business really need social media?
The world of business is changing faster than ever, and that means that your business’ brand image can become outdated just as quick. Whether you are a start-up or pre-internet era company, brand evaluation is an essential part of a healthy business model. Below are a few aspects to help you evaluate your brand, and… Continue reading Does your brand need a makeover?