Sell the Benefits

Marketing Tip Monday: There are many mistakes that can be made upon first carrying out a sales strategy for a new product. A common rookie mistake is pointing out the features of a product and not the benefits. In such a competitive marketplace, the public does not want to know what your product can do… Continue reading Sell the Benefits

Growing Leads Through Social Media Segmentation

Social media is not going anywhere. In fact, chances are if you are trying to reach your audience anywhere outside of email and print ads, social media is your best bet. With that said, it would be in your business’ benefit to make sure your social media efforts are in line with your business strategy… Continue reading Growing Leads Through Social Media Segmentation

Facebook Privacy

Marketing Tip Monday: This is one for all the individual people out there with social media accounts! In this day and age, with social media making such a huge impact on the world, it is more important than ever to protect your account privacy on social media. Accessing your account on a variety of devices… Continue reading Facebook Privacy