Follow Up!

Marketing Tip Monday: Many opportunities for recurring business are lost when companies fail to follow up. According to research, nurturing leads by staying in touch with customers during every step of the buyer’s journey, on average, results in 20% more sales opportunities than non-nurtured leads. These leads tend to result in purchases that are about… Continue reading Follow Up!

The Elevator Speech

Marketing Tip Monday: Every business professional should have an elevator speech up their sleeve, ready to deliver at any given moment. An elevator speech is a concise self-promoting summary you should be able to deliver within approximately 30 seconds or less. The idea behind this concept is self-explanatory. If you’re a business owner, you definitely… Continue reading The Elevator Speech

Strategize!

Marketing Tip Monday: Strategize! When developing the plan, ask where you are now, survey the industry’s landscape, and pinpoint where you need to be. Seek for gaps to find your niche in your current field. List out the problems your product/service solves and how you can successfully market that! Then, consult with a thorough marketing… Continue reading Strategize!