The Elevator Speech

Marketing Tip Monday: Every business professional should have an elevator speech up their sleeve, ready to deliver at any given moment. An elevator speech is a concise self-promoting summary you should be able to deliver within approximately 30 seconds or less. The idea behind this concept is self-explanatory. If you’re a business owner, you definitely… Continue reading The Elevator Speech

Strategize!

Marketing Tip Monday: Strategize! When developing the plan, ask where you are now, survey the industry’s landscape, and pinpoint where you need to be. Seek for gaps to find your niche in your current field. List out the problems your product/service solves and how you can successfully market that! Then, consult with a thorough marketing… Continue reading Strategize!

Know Your Clients

Marketing Tip Monday: Knowing your client is essential! It is important to stop and listen to them first. Monitor their engagement on social media and answer all their questions to the best of your abilities. Then, go further by asking them questions. Maybe survey your audience regarding their background, current business needs, issues, and professional… Continue reading Know Your Clients