Marketing Tip Monday: Many opportunities for recurring business are lost when companies fail to follow up. According to research, nurturing leads by staying in touch with customers during every step of the buyer’s journey, on average, results in 20% more sales opportunities than non-nurtured leads. These leads tend to result in purchases that are about… Continue reading FOLLOW UP!
Marketing Tip Monday: Newsletters— as marketers, we sometimes love to hate them. However, newsletters are one of the most effective ways to get information out to your existing customers. Research shows that reaching new costumers actually costs about six times more than making a sale to an existing customer. If that’s not enough reason to… Continue reading Newsletters
Marketing Tip Monday: We’ve all witnessed the drastic evolution of mobile technology in the past decade, allowing us to search, shop & connect online while on the go. With approximately 95% of Americans owning a mobile device, it is imperative to keep your business’ marketing strategies mobile-friendly. Be sure to focus on mobile browsing trends… Continue reading Go Mobile