Direct Mail

Marketing Tip Monday: A recent study found that direct mail achieves a 4.4% response rate, compared to .12% for email. Contrary to popular belief, it is a complete fallacy that direct mail is obsolete because of the growing impact of the internet. Many times in fact, direct mail has been 10 to 30 times higher… Continue reading Direct Mail

AR Changes Social Media Marketing

Online shopping has always been a convenient option for those who never want to leave their homes. Imagine testing if a unique frame you saw online fits your living room decor by hanging it on your wall, without ever having to go to the store. Some people appreciate the experience of going to the store… Continue reading AR Changes Social Media Marketing

Infographics

Marketing Tip Monday: We’ve already established that visual imagery is the most effective way to be remembered in the minds of your audience. In fact, studies show that 90% of information remembered is because of visual impact. The challenge comes in representing ideas, thoughts, and processes that are more complex through images. You’ve probably faced… Continue reading Infographics