The Name Game

Marketing Tip Monday: When it comes to making a name for your company, you want that name to be memorable and something that truly represents your brand, but the process for this isn’t as simple as 1-2-3. That’s why we’d like to share some tips to get you started… Start off with some research and keep your competitors in mind so you don’t blend in. Keep the name short and sweet, but simple enough for prospective clients to search on the internet. Try to avoid using a specific location within the name if your services aren’t limited to the region mentioned. Most importantly, make sure your ideas aren’t already taken. Doing an initial website domain, social media username, and trademark search is essential before committing to a direction. Alternate spellings can often be a way to tap into the market, as long as they make sense to others. Try surveying a small circle of trusted contacts that would fit your target audience profile for their opinion on your final name ideas. And lastly, calling in the professionals (like Amaniac Design) would be your smartest move! We can help you hit the ground running whether you’re starting from scratch or would like to rebrand your company through our array of branding services from marketing strategies to logo design to advertising, and much more! Contact us today for a free initial consultation!

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