Marketing Tip Monday: Every business professional should have an elevator speech up their sleeve, ready to deliver at any given moment. An elevator speech is a concise self-promoting summary you should be able to deliver within approximately 30 seconds or less. The idea behind this concept is self-explanatory. If you’re a business owner, you definitely should have an elevator speech down pat explaining your company’s services, clients, and what type of new business you’re looking for. Even if you’re never approached in an elevator, it’s good to have such a quick pitch handy at networking events, career fairs, or even social gatherings. Extracurricular activities are often the best way to meet meaningful, new business contacts.