Marketing Tip Monday: Knowing your client is essential! It is important to stop and listen to them first. Monitor their engagement on social media and answer all their questions to the best of your abilities. Then, go further by asking them questions. Maybe survey your audience regarding their background, current business needs, issues, and professional goals to better equip yourself to effectively provide a solution. Also maintain that one-on-one relationship with consistent, clear communication and regularly research the industry’s domain for the latest opportunities, developments and risks to improve your services.