Marketing Tip Monday: Your company’s logo makes a major impression on your audience. Does it truly identify what your brand stands for? It’s imperative to create a cohesive brand identity that effectively speaks to your target audience in a visually appealing manner. This starts with your logo, whether it’s as simple as a typographic treatment of the company name, or an intricate icon design with a customized logo unit, slogan and all. The entire aesthetic of your brand should harmonize altogether to avoid mixed signals to your audience, as well as to function well on your many collateral pieces. Create a look that stands out, and repeat your chosen theme in all of your visual pieces in order to embed your brand’s identity into your viewer’s minds.