Marketing Tip Monday: Client testimonials serve as social proof your brand provides high-quality products/services and are recommended to be included in your marketing regularly. Select a compelling story that outlines the benefits of your product/services, and establish(es) in its conclusion that solidifies the solution your brand supplies to consumers. Testimonials are emotionally appealing because they create a humanistic connection to your target audience and give your brand a warm and tangible presence. Implement them into your website on your home page or build a testimonials page. Use questionnaires, auto-responders, direct emails, letters or social media messages to share what happy consumers think of your brand!