We’ve all heard of generic ways to increase traffic on our business websites or company pages. Many articles throw around common buzzwords and phrases like “SEO” and “social media marketing” without really attaching them to a strategy that will actually benefit your company. According to Florida Realtor Magazine, Google AdWords and Facebook are great ways to increase search engine optimization (SEO), spark website traffic, and optimize reach. Meta-tags and keywords relevant to a business target audience are essential for an effective social media marketing campaign.
The best way to attract your target audience online is to know them! If your audience is not on Facebook, then don’t spend advertising dollars on there. Use keywords to draw in your audience in a Google AdWords campaign. Increasing organic search results increases traffic. Make proper use of landing pages so that your web visitors don’t waste their time clicking through your website to find the information they are looking for. Directing users to a landing page from what they type into Google makes engagement more likely.
Making sure your business website is providing useful content goes directly along with this. Think about your target audience and what’s important to them. Provide the information they need and want. Its important that the keyword they click on Google, corresponds with a webpage that displays the proper information.
There are two networks that make up Google AdWords. The search network functions based on advertisers bidding on keywords important to their businesses so that when users “Google” these words, the corresponding ads are displayed, also known as pay-per click advertising. The second network is the Display network which utilizes banner advertisements on websites that make up the Display network. This network makes up 90% of internet users around the world and offers the most opportunity for reach.
It is true that advertising on Google AdWords can be expensive, but if done properly, is extremely effective. Don’t spend too much at once too quickly. Try using a small budget first and see what works best for your audience, tracking your results for maximum effectiveness. Spend only what you feel comfortable allocating and keep in mind the fact that keywords cost more in certain cities than others. Make sure you have a firm grasp on using Google AdWords so that you budget effectively and maximize your return on investment.
Set up your Google AdWords account and use the Google Keyword Planning Tool to help you get started!